POWER YOUR DAY, THE SATTVIC WAY
Sattvahar fuses Sattva (purity) and Ahar (nourishment) to embody soulful, balanced food that elevates body, mind, and spirit. It is a wellness-first, AI-assisted food delivery MVP built for the growing generation of conscious eaters.
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Unlike mass-market platforms like Swiggy or Zomato, Sattvahar offers a curated experience centered around 100% clean, plant-based, sattvic meals rooted in Ayurvedic principles - with no platform fees, affordable pricing, and complete ingredient transparency.
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Tagline: Power Your Day, the Sattvic Way
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Clean, Plant-Based, Seasonal, Ayurvedic-Aligned nutrition designed for your unique needs.
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KEY FEATURES
100% Clean & Vegetarian (Vegan-First)
Every meal is pure veg and vegan by default, with sattvic (no onion/garlic) as a dedicated option.
Zero Platform or Convenience Fees
No hidden delivery surcharges, loyalty fees, or inflated packaging costs.
Full Nutritional Transparency
Calorie counts, macronutrient breakdowns, and sourcing details — visible and Ayurvedically compatible.
All-Day Meal Coverage
Plant-based options for breakfast, lunch, snacks, and dinner — powered by Ayurvedic nutrition principles.
Flexible Subscriptions for Every Lifestyle
Choose from Basic, Premium, or Family plans — with tiered meals, add-ons, and nutrition support.
Recipe Subscription
Weekly sattvic recipe drops with prep instructions and videos.
The Problem We're Solving
Inconsistent Ingredient Quality
No Ayurvedic Compatibility
Hidden Charges (platform, packaging, surge)
Limited Vegan or Sattvic Filtering
Lack of Food Designed around Health rather than Taste
No Corporate or Group Wellness Tie-Ups
WHAT PEOPLE ARE SAYING
Arjun Rana, 35
Software Engineer
Even Zomato’s veg filter isn’t enough - I still get junk.
Wants genuinely healthy, plant-based food without unnecessary grease or preservatives.
Divya Kapoor, 28
Fitness Coach
I track macros, but I’m guessing every time I order.
Needs transparency in calories, macros, and preparation to support her training plans.
Aarav Iyer, 40
Businessman
Why don’t clean meals come
with a story, not just a label?
Craves food with emotional and cultural resonance, beyond nutritional value.
Reddit, The Hindu, and user forums reveal dissatisfaction with packaging fees, platform charges, and unclear dietary options.
Who Are We Solving It For?
Gym-Goers
Health-conscious individuals seeking high-protein, low-fat meals that support muscle recovery
Families & Kids
Parents wanting clean, portion-balanced meals for family wellness and kids’ immunity
Employees
Busy professionals needing energizing, easy-to-digest lunches that won’t cause post-lunch dips
Vegan & Ethical Eaters
Individuals avoiding animal products, additives, and wanting ingredient traceability
Satvic Diet Followers
Spiritual or Ayurvedic adherents who avoid onion, garlic, and processed foods
Health Professionals
Doctors, therapists, and dietitians aligned with Ayurvedic or nutrition-based philosophies
Validating the Problem
83%
prefer plant-based, pure food delivery
71%
are willing to pay more for Ayurveda-aligned meals
78%
want verified ingredient transparency
66%
prefer subscriptions for convenience
Survey Sample Size: 100 urban users, 30 interviews
Solution
Sattvahar removes the guesswork, fees, and friction from clean, wellness-focused eating. Built for speed, clarity, and real-world wellness needs - this MVP proves demand for plant-first, spiritually-aligned food delivery.
Technology Stack
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Lovable – for chatbot prototype logic and flow design
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Supabase – backend database and user handling
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Stripe – secure, easy-to-use checkout
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GitHub + Vercel – version control and MVP deployment
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Resend.com - email API platform designed for sending transactional and marketing emails.
How It Works (MVP Flow)
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Users browse tiered meal plans on a simple landing page
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Choose between Basic, Premium, or Family plans
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Explore recipe previews, customization options, and nutrition details
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Complete checkout using Stripe
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Weekly delivery schedule is confirmed
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Users receive recipe subscriptions with meal prep guidance and wellness tips
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Feedback is captured to inform future plans and personalization
Sattvahar (MVP Edittion)
Validating the Problem
Sattvahar
NONE
₹6-₹10/order
₹6-₹10/order
YES
FULL
YES
AVAILABLE
FILTER ONLY
FILTER ONLY
LIMITED
LIMITED
NONE
NONE
NONE
NONE
METRICS THAT MATTER
FUTURE ROADMAP
Full App Launch
iOS and Android mobile apps for end-to-end ordering, tracking, and personalization.
Hyperlocal Sattvic Kitchens
Partner with verified sattvic cooks to enable decentralized fulfillment.
AI Food Mood Journaling
Capture user mood and dietary context to personalize meal suggestions
Habit-Based Rewards
Gamified points system for consistency in healthy eating and feedback completion
Corporate Wellness Tie-Ups
Partner with offices, coworking spaces, and gyms for B2B meal plans.
Real-Time Customer Verification
Facial or ID-based verification for safety and feedback authenticity.
Blockchain Recipe Transparency
Showcase sourcing, preparation method, and nutritional authenticity.
Live GPS-Based Delivery Tracking
Accurate route tracking to build delivery trust and operational visibility.
SATTVAHAR
isn’t competing on discounts or delivery speed.
It’s pioneering a new vertical for trust-first, conscious nutrition- where every meal is as intentional as it is impactful.
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In a world driven by algorithms and volume, Sattvahar brings sacredness back to food.
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