Zero to One in AI: How I Built and Launched Two AI MVPs in 4 Weeks
- Arushi Rana
- Jul 11
- 4 min read
You don’t need a 10-person team to build an AI product. You need clarity, the right tools — and obsession with the problem you're solving.
How It Started
In early 2025, I challenged myself with a bold goal: Build and launch not one, but two AI-powered MVPs in under a month.
Sattvahar – a mindful plant-based food discovery platform built on trust and transparency.
MyFortivo – a mental wellness companion that blends AI with therapeutic tools to help users manage stress, anxiety, and emotional overwhelm.
Both ideas came from real unmet needs I saw in the world around me.
One focused on what we put into our body, the other on what we carry in our mind.
And both shared one thing in common:I had no engineering team, no fancy VC backing - just my product skills, empathy, and a powerful no-code AI stack.
Week 1: From Clarity to Toolstack
First, I asked:
What's the smallest version of this product that can solve something real?
Can I launch it without waiting on anyone?
Tools I chose:
PM Insight: Don’t waste the first week building features. Use it to define value loops and sketch the fastest, truest path from user pain to relief.
Case Study 1: Sattvahar — Clean Eating, Reimagined with AI
Problem:
People wanted to eat healthy, clean, plant-based food — but couldn’t trust delivery apps. Too many hidden charges, fake reviews, and no real transparency on how food was made.
What I built:
A conversational food discovery flow where users could:
Set dietary goals
Filter by allergies, intolerances, ayurvedic needs
Discover honest, local vegan kitchens
AI-powered transparency card that explains:
Where the food came from
How it's made
Delivery CO2 impact (coming soon)
Stack in action:
Lovable handled the food flow, ChatGPT generated smart meal explanations, and Supabase stored preferences and history.
🧭 PM Reflection: People don’t need a fancy app. They need to feel safe about what they’re eating. I focused on trust, not trendiness.
Case Study 2: MyFortivo — A Therapist in Your Pocket (Almost)
Problem:
Most people don’t want to “go to therapy” — but they do want to feel heard, guided, and supported when things get overwhelming.
What I built:
A safe, AI-guided emotional wellness assistant
Features:
Daily check-ins with mood tracking
Self-assessments (PHQ-9, GAD-7)
Therapist discovery (human), not just chatbot fluff
Pre/post therapy journaling guidance
Real innovation:
Smart journaling prompt engine via ChatGPT
Personal reflection tracker stored securely via Supabase
Optional therapist booking via Stripe (pilot only)
PM Reflection: In wellness, language matters. I spent hours testing prompts that felt supportive, not robotic.
Testing with Real Users
Once the MVPs were live, I invited early users via:
LinkedIn posts + DMs
Closed WhatsApp communities
Mental health Slack groups (for MyFortivo)
Feedback:
Sattvahar: People loved the idea of “food with clarity.” But they wanted real-time delivery ETAs and true ratings.
MyFortivo: Users felt emotionally safe — but asked for memory, journaling history, and multi-language support.
I logged all feedback in Airtable and iterated within Lovable in less than a day.
PM Truth: Speed wins trust — but listening wins loyalty.
Final Results (In 4 Weeks)
2 fully working AI MVPs
60+ beta users across both products
3 repeat therapy bookings via MyFortivo pilot
90% completion rate on PHQ-9 check-ins
100+ meal discovery interactions on Sattvahar
All without writing a single line of code — until it was actually needed.
What I Learned
1. AI Products Live or Die on Prompt Design
I tested 20+ iterations per feature. Tiny prompt changes = huge user experience changes.
2. No-Code ≠ No Strategy
Lovable and ChatGPT let me move fast, but product sense — and user empathy — made it land.
3. Solve One Pain First
In both products, I resisted the urge to add more features. I focused on one core user promise.
4. You Can Ship More Than You Think
Two MVPs in 4 weeks. With clarity, feedback, and a fast loop — it’s absolutely doable.
What’s Next
Sattvahar: Launching curated vegan meal plans, adding user reviews, and real-time delivery tracking
MyFortivo: Expanding to multilingual support, integrating voice journaling, and mental health nudges via WhatsApp
And most importantly — continuing to build products that serve real needs, not just demo well.
You don’t need to code to launch a real AI product.
You need:
A problem worth solving
A toolkit that lets you move fast
And the courage to ship, listen, and improve
Zero to one isn’t about perfection.It’s about presence.Start where you are. Build what matters.
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