WHERE GRIT MEETS GROWTH
MyFortivo fuses self-agency (“My”) with fortitude (“Fortivo”) -reflecting personal strength in motion.
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Tagline: Where Grit Meets Growth
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Your personal mental fitness companion, as it bridges the gap between self-help and therapy with a structured, supportive system.
It’s how modern professionals build clarity, confidence, and lasting emotional grit one intentional day at a time.​
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Key Features
Daily Emotional Check-ins
Quick mood tracking with guided journaling prompts to build awareness, reflection, and routine.
Mental Health Assessments
Integrated PHQ-9 and GAD-7 tools to monitor emotional health and track measurable improvement over time.
AI-Powered Self-Help Tools
Smart journaling insights, emotional nudges, and CBT-based micro-exercises designed for actionable growth.
Wellness Timeline & Analytics
Visual dashboard of mood trends, journaling patterns, assessments, and therapy - empowering user insight.
Therapist Discovery & Booking
Find, compare, and book certified therapists with session tracking, availability filters, and emergency access(Crisis Helpline).
Privacy-First, Built for Trust
Secure journaling, data ownership, and trauma-informed design- ensuring emotional safety by default.
Key Features
The Problem We're Solving
Therapy is expensive and hard to access
Most people can’t afford or regularly access certified mental health professionals.
Mental health tracking is fragmented
Users have to juggle multiple apps for mood, journaling, therapy, and assessments.
Self-help apps feel too passive or generic
Meditation and journaling tools often lack structure, depth, or personalization.
Lack of privacy-first, emotionally safe platforms
People hesitate to open up without knowing their data and emotions are truly protected.
No system for building long-term emotional resilience
People want to grow, not just cope — but existing tools focus on short-term relief.
Hard to find the right therapist
Finding a trusted therapist who suits your specific emotional needs is often overwhelming, for first-timers.
WHAT PEOPLE ARE SAYING
Rohit Singh, 35
Design Lead
Wysa felt helpful at first, but after a while, it just felt like I was talking to a robot.
I needed real human support, not just pre-scripted AI replies.
Simran Kaur, 24
MBA Student
Headspace gave me peace, but I had no sense of direction or progress.
I wanted a structured journey I could stick to something goal-oriented.
Sham Mehta, 62
Retired Bank Official
Most apps felt too fast-paced or designed for younger people. I couldn’t connect with them.
I wanted a gentle, structured space to reflect something that respected my pace and helped me process years of emotions.
Megha, 30
Fashion Designer
I was using three different apps- one for journaling, one for mood tracking, and one for therapy.
I just wanted one place where everything worked together and felt connected.
Reddit, The Hindu, and mental health forums reveal growing dissatisfaction with high therapy costs, robotic chatbot experiences, and the lack of structured, trustworthy wellness platforms.
Who Are We Solving It For?
Urban Professionals
Stressed, high-performing individuals seeking structured emotional tools without expensive therapy.
High-Functioning, Emotionally Drained
Outwardly fine, but inwardly overwhelmed - need clarity and privacy-first tools.
Self-Improvers
Mindful users who already journal or meditate, now craving a guided growth system.
Adults in Transition
Navigating life shifts (career, relationships, parenthood) and seeking grounding support.
Therapy-Curious Explorers
Hesitant first-timers looking for affordable, stigma-free emotional support.
Emotional Realists (45+)
Older adults prioritizing reflection and emotional health without digital clutter.
Validating the Problem
68%
feel emotionally overwhelmed 3-5×/week but lack structured support.
85%
drop wellness apps in 30 days- citing lack of depth or connection.
₹5K
Avg session cost makes therapy unaffordable for most.
71%
MyFortivo beta users returned to CBT tools 3+ times in week one.
Survey Sample Size: 100 users aged 22–62.
30 interviews across working professionals, students, parents, and retirees.
Try MyFortivo now.
SOLUTION
MyFortivo is your personal system for emotional strength structured, stigma-free, and built for real growth. It combines daily CBT-based mood tracking, guided journaling, and personalized affirmations with PHQ-9/GAD-7 self-assessments to help users reflect deeply and track their progress. Need more support? MyFortivo also offers seamless therapist discovery and 1:1 session booking. With a smart progress timeline and AI-powered insights, users don’t just feel better- they build lasting clarity, confidence, and inner grit.
Technology Stack
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Frontend: GitHub + Vercel — for fast deployment and version control
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Backend: Supabase — handles database, user authentication, and role-based access
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Payments: Stripe — enables secure, smooth subscriptions and session payments
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AI Logic: Lovable — powers chatbot flow design, emotional tone, and behavior logic
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Resend.com: email API platform designed for sending transactional and marketing emails.
How It Works (MVP Flow)
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Login / Sign Up: Secure entry into the platform.
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Set Goals & Assessments: Choose emotional focus areas (e.g., clarity, calm) and take optional PHQ-9/GAD-7 tests.
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Access Dashboard: See mood trends, journaling history, upcoming therapy sessions, and progress.
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Daily Check-in:
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Track mood
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Journal thoughts
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Get CBT-based micro-prompt or affirmation
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Track Progress: View emotional timeline, insight cards, and habit streaks powered by AI.
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Book Therapy (Optional): Discover, filter, and schedule 1:1 sessions with certified therapists.
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Stay Supported: AI adapts prompts and insights based on evolving mood and journaling patterns.
MyFortivo
Validating the Problem
Why MyFortivo?
METRICS THAT MATTER
FUTURE ROADMAP
Android & iOS App Launch
Turn the web app into mobile apps for Play Store & App Store deployment.
Therapist Booking 2.0
Enable filtering, reminders, and seamless scheduling for therapist sessions.
Mood & Progress Timeline
Show weekly mood and journaling trends in a visual, easy-to-track format.
Freemium + Pro Launch
Offer flexible pricing with free tools and paid access to therapy and insights.
Micro CBT Prompt Engine
Deliver smart, daily mental fitness prompts based on user mood and intent.
Emergency Lite Mode
Add quick SOS access to helplines or fastest-available therapist.
Grit Streaks + Habit Loop
Gamify emotional habits with streaks, badges, and weekly nudges.
In-App Feedback & NPS Loop
Capture user feedback at key moments to guide fast product iteration.
As Buddha said- “If you correct your mind, everything else will fall into place.”
MyFortivo helps you begin right there.
MyFortivo
isn’t just another wellness app- it’s a movement toward structured, affordable, and emotionally intelligent mental fitness.
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Built with empathy, powered by science, and designed for the emotional complexity of modern and unpredictable life.
It helps people grow stronger from the inside out- one reflection, one prompt, one breakthrough at a time.